When I read my transcript, I'll discover insider
secrets I
can use to publicize my events ...
write attention-grabbing press releases ... and
build a year-round PR program to drive a steady
flow
of interested prospects to my business -
like:
Exactly
all that PR
encompasses (most people overlook the
vast majority of what "PR" is - which means
they're leaving a lot of money on the table)
How to
capture the
attention of overloaded journalists -
and get them salivating to talk to you about
your upcoming seminar
How many types of press
releases you should write at a minimum
7 key elements every
press release should contain ... if you
want it to get noticed, picked up and
printed
How to find hidden
publicity opportunities in even the most
mundane events
Ways to structure and
plan your seminar to maximize your
chances of winning free media exposure
Identify which media
outlets you should be targeting ... and
who to contact at each organization
The best way to contact
the media - email, snail mail, fax or
phone (you might be surprised!)
How to build a
relationship with your media contacts
... so that when you're ready to promote
your next event, they're ready to listen
How much you should
really plan to spend on PR each year
The #1 mistake most
seminar promoters make with their publicity
(if you make this same error you'll
losing thousands of dollars each year guaranteed!)
On the call, you'll
hear a lively, collaborative exchange that will
inspire you to get started. The seminar content alone is worth over $500, but
since Jenny and Barbara want to help you fill
your seminar seats with free publicity, not
excess education expenses, they're offering this
$500 package at the ridiculously low price
of $39.
